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How Bijou Came to Be

Bijou is the moon child of NYC-based couple, Alaina & Jocelyn.

In 2012, Alaina & Jocelyn were just two silly gooses making their way through the New York improv scene. Alaina, a creative director by trade, joined an all-ladies comedy team and Jocelyn, a makeup artist (and all-around beauty guru), was a fellow member. They immediately bonded over comedy, dogs (small ones), and trashy reality TV. The rest, as they say, is history.

After moving in together and getting married, they discovered they shared a common problem—candle hoarding. They'd spend their pretty pennies on expensive bougie parfumée delights only to never burn them. Couldn’t they be cheaper? Shouldn’t they? And that’s where the idea for Bijou was born.

Bijou is the luxury candle habit you can afford to have. No guilt, just amazingly scented, affordable candles that you can use every day. Because everyone deserves to treat themselves, always.

The Bijou Difference

everyone deserves fancy candles

That's why we made sure that each and every Bijou candle is super luxurious, affordable and ethically made.

Our scents are carefully curated to appeal to many palates. We take extra care in measuring the perfect amount of fragrance in each candle. As your candle burns, you'll notice different scent elements floating in to give you a well-rounded aromatic experience.

The magic touch

Our candles are hand-poured in small batches to ensure that every pour is up to the Bijou standard. With smaller runs, we can deliver candles quickly to meet demand, introduce new scents faster and minimize waste.

Most importantly, we believe that candles are made to be burned, not sit around and wait for a special occasion. By delivering our candles directly to you, we keep them affordable without sacrificing quality.


Our mission is to constantly inspire and be inspired by women in our lives and throughout history. That’s why we name our candles after women, because we truly believe "Women are magic."

We believe that luxury should be accessible, that self-care is a necessity, and that scent can be transformative.

To us, Bijou is more than just a candle company—it’s living proof of the magic women can achieve when we lift each other up.

Join the #CandleCoven